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Your sales people will never be as good as you want them to be if they don’t know who they are and why they do what they do. Selling begins long before any contact is made with the customer. When your sales people get to the point where their presence remains with their customer even after they leave, then you can consider them good. Richard teaches the emotional side of selling for your sales people, not just your customer. His programs are simply the best at explaining why things work the way they do in the world of selling.

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